We sent one of our copywriters out into the world with an envelope of cash and a mission: open 10 checking accounts at 10 different banks and document each experience. If you’ve ever wondered how your client sees your institution, or wanted to know what the bank down the street is up to, this blog series is for you.
From crafty, hyper-local institutions to invincible, top-of-the-foodchain banks, and regional players duking it out in between, each bank has it’s own distinct advantages, as well as it’s own unique problems. We’ve kept them anonymous to protect the integrity of the project—hopefully, you’ll see your institution in some of them.
Scrappy regional bank fighting for market share
Smallish bank defending its market against invaders
Trying hard to figure out what they are
New-ish bank with tremendous organic growth that’s now acquisitive
Regional bank with steady growth
A regional bank that has been gobbling up smaller banks
A big player in online
Considered an obvious choice in the regions it serves
Expanded quickly, but at its heart, it’s just a bank
Big, but not necessarily better