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We don’t follow bank marketing trends—we set them.

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Mabus Frameworks
Marketing Leadership
Customer Insights

Keep the Content Flowing

hiddenHow to Keep the Content Flowing When the Ideas Aren’t

Content Creation Is a Struggle I’m guessing you found this post because you Googled something like “How to create content for banks,” probably because you’re a content creator like me, and probably because you’re looking for a boost to reach that next cutting-edge idea. You’ve been staring down the business...

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Homebuyers Don’t Hibernate

hiddenAdvertise Mortgages in the Dead of Winter

“We only advertise mortgages in the second quarter.” “Why?” “People don’t buy houses in the winter.” I don’t think all bankers believe this, but I’ve certainly heard it enough to do the research. Survey says? There’s something to it. According to U.S. Census Bureau data, spring and early summer consistently...

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The Best Work with the Best

hiddenThe Best Bank Works with the Best Agency

How We Support the Best Bank in the South Money.com named Renasant Bank as one of the eight best banks in the country this week—specifically, the best bank in the South. This only confirms something we’ve known for a decade because we work alongside the bank daily. So how do...

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Does your bank have what it takes?

hiddenWhat the Top Eight Banks in the U.S. Have in Common

What makes a bank the best? Time magazine’s Money.com published a list of the best banks in each region, and the list is pretty short—eight to be exact. Renasant Bank—named the best bank in the South—was one, and we were especially excited because it’s our longest-tenured client. Since Mabus Agency...

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Brand or deliver

hiddenWhy Banks Are Losing the Battle of the Brands

Bank brands are the worst. A few years ago, a group in the U.K. asked consumers what brands they’d like to sit next to at dinner. Facebook, Apple, Nike, and the other usual suspects popped up. But there were no bank brands at the table. More surprisingly, the same survey...

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Growth through SEO

hiddenHow SEO Grew One Bank’s Online Audience

When’s the last time an “SEO expert” emailed you, promising to make all of your online marketing dreams come true? You know the one: Your bank website isn’t optimized, and we drove 8000% growth and boosted sales by a lot for a client, so call us! Hopefully, you deleted the...

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Gain trust, gain clients

hiddenThree Reasons Why Community Banks Win New Clients

With financial institutions across America looking to add clients every day, community banks offer a distinct set of advantages they can leverage to win the new customer acquisition game. There are lots of great reasons for new clients to choose community banks, and I’m not just saying that because I...

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Targeting Success

hidden5 Lessons Learned in Bank Geotargeting

These takeaways will make or break your bank’s geotargeting investment. Geotargeting and geofencing are two of the trendiest advertising activities enabled by the mobile revolution. More than that, they’re proving to be the next big thing on the advertising frontier. Understandably so—marketers move their dollars to where people spend most...

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Partners in Compliance

hidden5 Tips to a Great Relationship With Your Compliance Officer

After nearly a decade of financial marketing, we’ve noticed a single question that keeps turning up like a bad penny. “How do I deal with compliance officers?” Then again, guess what we hear from compliance officers. We know that you, they, and everyone else in your organization wants to be...

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We don’t follow bank marketing trends—we set them.