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We don’t follow bank marketing trends—we set them.

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Marketing Money Podcast

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Uncategorized
Mabus Frameworks
Marketing Leadership
Customer Insights

Part 3 of 3

hiddenState of Data, Part III

It’s not the size of the data… If you’re trying to catch a lot of fish, which is better: one fishing line or a net? When there’s a missing person, does one person go out looking for them? No. It’s a group, often arm-in-arm, covering every square inch of the...

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Part 2 of 3

hiddenState of Data, Part II

Data Data Everywhere… For many, big data projects proved to be big problems, but it opened minds to a new universe. Bankers were led to believe there was a data point for everything—accessible for just one high-high fee. We knew what was possible. We heard stories of tools that promised...

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Part I of 3

hiddenState of Data, Part I

The bigger they are… Eight-ish years ago, you couldn’t attend a banking conference without being bombarded with talks about big data. It’s a natural fit. Banks store an incredible amount of data—transactional and personal. But to use these huge data stores, one needs appropriate hardware and software to process all...

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Reason Versus Rationale

hiddenChoosing Banks is an Emotional Decision

When someone buys a brand-new car, what do they say? “Well, mine was getting up in miles. The trade-in value was dropping, and I really wanted something with better gas mileage.” This is the rationale. “I wanted something with more safety features.” “I needed more reliability.” “Have you seen the trade-in...

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understanding the banking paradox

hiddenUnstoppable Goals. Immovable Customers.

A paradox is an unanswerable question. One famous example is: “What happens when an unstoppable force meets an immovable object?” This question dates back to ancient China and is credited with creating the word “contradiction” in the Chinese language. The adjectives do the heavy lifting here. If something is truly...

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The Grass is Always Browner

hiddenStep Outside of Your Branches to See How You Compete

Community bankers face one of the harshest competitive environments in any industry. At times it can feel we’re adrift on a sea of sameness—in undersized vessels—while gigantic megabanks churn the waters around us. It’s difficult. We struggle to differentiate ourselves from similarly-sized competitors while contrasting our value against larger banks....

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Shuttering Simple. A Digital Allegory for Personal Banking.

hiddenWhat One Bank’s Failure Can Teach You

Where have all the cowboys gone? In her 1997 hit, Paula Cole laments the decline in down-to-earth, working-class, relatable romantic options. Today we look at the loss of a cowboy in banking. Fintech startup Simple has been sent off along the old dusty trail by acquirer BBVA. As the sun...

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Connect the Dots

hiddenAre You Mistaking Features For Benefits?

Features vs Benefits vs Beneficial Features The battle of features versus benefits is as old as time—or at least as old as the advertising industry itself. Features are the lifeless attributes of a product, service, or brand. Benefits are the value a client should find in your product, service, or...

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Switch up your advertising

hiddenBrand-Tier Marketing

Maximize Wins and Minimize Losses with a Healthy Advertising Mix Your bank needs deposits. Everyone from the top down knows it. After a spirited ALCO meeting, the bank agrees to roll out a high-yield CD to bring in the bucks. You get a special budget to create a 90-day campaign...

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We don’t follow bank marketing trends—we set them.