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We sent one of our copywriters out into the world with an envelope of cash and a mission: open 10 checking accounts at 10 different banks and document each experience. If you’ve ever wondered how your client sees your institution, or wanted to know what the bank down the street is up to, this blog series is for you.
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You say you're better than the bank down the street, but have you opened an account there? We did.
Our investigation to learn what’s wrong with banks, and what’s right with them, from a bank marketing point of view, really opened our eyes. Watch our video series to get the scoop.