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Even in the age of digital banking, the in-branch experience remains vital to customer satisfaction. So, when Renasant Bank wanted to incorporate brand messaging from its digital platforms into its physical locations, we looked to the past for inspiration—refreshing old Renasant branch poster designs from previous years while introducing original concepts the bank wanted to see promoted footprint-wide. We’ve tackled this fun design challenge every year since 2013, and each year we find unique ways to transform the bank’s interior look and feel.
When it comes to in-branch advertisements, the hard work is already done—the people who see them have already made the decision to walk through the door. Renasant’s posters didn’t need to sell the bank, but, instead, speak to this diverse audience segment in a way that nurtures their relationships with the bank while highlighting additional Renasant products and services that can make an impact on their financial lifestyles.
In 2017, Renasant came to us with a new set of products and promotions for that year’s poster design: a newly forged sponsorship with two professional golfers, mobile banking technology, and a few other products they wanted to see growth in.
In order to achieve a healthy sense of variety, we assigned each of our designers one or two posters and encouraged them to take some creative liberty with the design. The result was a fun mix of witty and simple designs that effectively communicated benefits and encouraged a positive perception of the bank.
The posters were rolled out in more than 100 Renasant locations. A year later, we did another round of designs to keep the bank’s interior looking fresh. Click here to take a look at this year’s poster series.