With four distinctly different generations operating in the financial space, it’s a unique time for bank marketers. Baby Boomers are preparing for retirement, Gen Xers are worried about their financial futures, Millennials are buying more houses than anyone else, and Gen Y is slowly entering the labor market. Each generation is interested in its own set of bank products, and each engages its financial partners differently.
Our cheatsheet serves as a quick reference when working on your marketing strategy. Use it as a quick reference tool or a way to quickly to bring your team up to speed while working on your marketing strategy.