We Are a Complete Partner
We are a full-service advertising agency that specializes in financial marketing. Our goal is to reduce the stress of creating high quality, effective marketing and advertising and help banks and financial technology companies like yours reach their full potential. From strategy to creative and media placement, we bring deep expertise and a high level of skill to every facet of your organization’s marketing.
We Understand Banking
Talking about our commitment to better financial marketing isn’t enough; we back it up in action. Every Mabus Agency strategist, creative, and support team member is required to participate in ongoing bank training through the American Banker’s Association. We work to make certain that each staff member you work with has completed ABA’s core curriculum and understands bank regulation and compliance.
We Create Sustainable Brands
Mabus Agency discovers and delivers highly effective and well-appointed brands. We have worked with a variety of banks, financial technology companies, and financial service providers. We help our clients establish all aspects of a powerful brand presence. Strong and flexible logos and wordmarks are supported by appropriate color palettes, meticulous font systems, and compelling patterns. Brand personality and narrative form the basis of messaging. Once our process is complete, you and your team will have a clear understanding of your brand’s visual, written, and audible communications and the flexibility to fulfill almost any project.
We Drive Measurable Results
Beyond our general knowledge of the financial sector, we are passionate about driving ground-level growth. We don’t just want to prove our worth; we want to ensure our work provides the best possible results. We work with clients to choose metrics, build thoughtful data dashboards to track our campaigns, make adjustments, and continually improve. Marketing and brand awareness aren’t just fluff to us. We create work that drives measurable results.
We Know Bank Growth
We help support bank growth—from rapid organic expansion to M&A activity, to de novo announcements. Renasant Bank stood at $2.6 billion in assets when we began work for the bank. Now its assets will total more than $13 Billion. During that growth, we supported eight mergers and expanded into three new markets through de novo entries. Our client Minnwest Bank recently completed two near-simultaneous mergers. In the regulators’ closing remarks, they cited Minnwest’s merger communications as the clearest and most concise they had seen. Our staff’s total combined asset growth support totals more than $25 billion in acquired assets and 16 individual mergers. Mabus Agency’s flexibility and special skill in supporting rapid expansion can greatly benefit BankSouth.