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Before finalizing the Texana Bank rebrand, Mabus Agency’s designers made sure each element translated seamlessly to the printed materials the bank would need. The designers also took pains to ensure each application the bank would need the brand for has been thought through.
Our talented team of media strategists and designers took Texana Bank’s past and planned media buys into consideration when developing a new brand. A great brand is one that looks good on a small business card, on a giant billboard, and any application in between.
A great brand doesn’t need to reintroduce itself every time a client sees it. Implemented with intention, these distinct, cohesive brand elements create a unique visual language, allowing Texana clients to recognize their bank’s materials without ever seeing Texana’s logo or wordmark.