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Shop Renasant

Brand

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Considering All Audiences

Renasant Bank’s internal products site gave employees a place to purchase gifts for prospective and current clients as well as find properly branded work attire for themselves. But, without its own visual identity, the site would’ve fallen flat.

Good design conveys what an audience can expect without any outside guidance or instruction, and that’s exactly what this brand needed to accomplish. Even though this brand was targeted toward Renasant’s internal audience, it would still impact an important aspect of bank business.

Integrating Internal Brands

The brand had to align stylistically with another internal sub-brand, Share Renasant—a site that allows employees to share community banking success stories with each other. In order to maintain visual consistency between the two, simplicity was key.

We opted for highly recognizable brand elements, like the iconic flames and the cool blue color included within the Renasant Bank brand standards. This allowed employees to immediately identify with the new brands and quickly understand their connection to the Shop Renasant service.

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