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Grand Savings Bank

Product Icons

Brand

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Simple Visual Cues

To help each of Grand Savings Bank’s more popular products to stand out, Mabus Agency’s design team developed a simple, three-color icon set.

The custom icon set smoothly orients clients with the products—a house for mortgage, piggy bank for savings, and storefront for business—while reinforcing the brand’s color palette. 

Creating strong brand imagery for each product is key in an industry where clients perceive products to be similar from institution to institution. 

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