Our greatest metric of success is the success of each campaign we produce for our clients and the financial growth of their clients. But, winning a bunch of trophies is pretty cool too.
The Telly Awards is the premier award honoring video and television content across all screens. Our videos were judged by leading experts in video and television and chosen from more than 12,000 entries from all 50 states and five continents.
Banking is a complex industry. Using marketing to explain complex financial products to the general audience is even more so. But we've found a simpler way to break down a long-term bank marketing strategy, and we used motion graphics to make the process even more digestible.
MVB Bank’s bold philosophy of encouraging customers’ ideas and helping facilitate their dreams drove our work on their brand. Mabus Agency created a campaign to lend substance to thought, demonstrating what MVB Bank means when they promise, “We’ll say ‘yes if,’ instead of ‘no, because.’”
Watch the full videoTreasury Management is a vital part of well-rounded business banking. South Atlantic Bank brings its best to business clients along the Carolina coast. Animation is a wonderful medium to align all the aspects of a business's banking relationship into one concise story.
Watch the full videoMinnwest Bank is committed to being an indispensable financial partner to the hardworking farmers in its rural footprint. This brand spot doubles down on that commitment.
Watch the full videoSometimes it pays to be on the nose. This commercial features Vulfpeck's song "Back Pocket" while showing the ways Renasant's mobile app can simplify your life, all before fitting right back into your back pocket.
Watch the full videoA mortgage lender's offerings can't be explained in 30 seconds. But with the help of motion graphics, empathetic music, foley, and strong voiceover, we were able to plant the seed of possibility.
Watch the full videoWith these animated spots, the ABA was able to show bankers the different career paths they could pursue within the banking industry. All they need is a little extra training.
Watch the full videoTexana Bank is a family-run bank that's served East Texas for more than 100 years. This spot uses humor to explain the bank's legacy, commitment to small business, and family focus.
Watch the full videoAlly McDonald's consistency and hard work have put her on the top of some of golf's biggest leaderboards. Renasant Bank knows a thing or two about consistency and hard work too.
Watch the full videoBank clients need a compelling reason to move their accounts to a new bank, so this Renasant Bank spot points out how hard managing your money can be and asks the question, "Why not get paid for it?"
Watch the full videoTexana Bank has a legacy of 100 years of service, so when we rebranded the bank, we wanted the bank's employees and clients to see the new visual brand as a continuation of that legacy.
Watch the full videoBank clients don't care about a bank's products. They care about how those products fit into their lives. This live-action spot shows all of Renasant's products simplifying the lives of its clients.
Watch the full videoThat's right. It won again! Has banking ever felt more fun? The combination of infectious music and motion graphics served as the cornerstone for one of Renasant Bank's largest video campaigns to date.
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