To Emma Geiger, the goal of art is to invoke a feeling in the viewer. Her love of abstract expressionist and surrealist art, combined with her marketing background, allows her to balance that emotion with strategy in a way that communicates the client’s message while eliciting a response.
“I enjoy making something out of nothing. An ad may not seem like a work of art, but creating a simple, well-designed piece can be just as memorable as anything hanging in a gallery.”
As a graphic designer, Emma starts with strategy. She knows poor delivery will prevent a message from connecting with viewers and consumers, no matter how good it looks.
Relationship & Project Manager
Drew is a natural analyst. He looks at Mabus Agency’s systems in totality and finds areas where we can become more efficient.
“I’m kind of like an air traffic controller, keeping everyone informed about what’s coming while facilitating communication between our clients and the agency. I try to improve our processes in a way that empowers what we do, makes life easier for us, and makes our work better for clients.”
Prior to his arrival at Mabus Agency, Drew worked as a lead analyst for Corelogic | FNC helping develop mortgage software for Wells Fargo. A seasoned software developer himself, Drew knows how to make good systems even better.
Nancy’s always had a way with words, and she’s adept at crafting copy into stories and ideas that truly resonate. Largely, she sees her role as translator, helping banks effectively communicate with their customers.
“Banks are a part of everyone’s daily life, yet they’re so far behind when it comes to branding and marketing. It’s fun to make the industry new, in a way—to shine it up and polish it.”
As part of Mabus Agency’s Raleigh-based Financial Services Marketing division, Nancy has a mind for bank marketing strategy. She tells our clients’ stories with an end goal in mind.
Associate Creative Director
Drew’s worked at every rung on the ladder in his financial marketing career. He broke into the industry as a writer for financial organizations and publications, where he worked closely with analysts to learn the ins and outs of the financial industry. This expertise set him apart in the marketing world, where he built a reputation for bringing cohesion and focus to big campaigns.
In his agency work, Drew has overseen a multitude of bank rebranding projects around acquisitions and mergers, along with expansions into new footprints. He’s coordinated financial institution sponsorships with national professional sports teams, and he produced the in-branch retail messaging for a major national investment services company.
“It’s all about knowing what story you’re trying to tell. In the banking industry, your story is what makes you different. We produce work that has panache but also stands up, structurally. That narrative is crucial to making your bank stick in your clients’ minds.”
With an undergraduate degree in creative writing from Florida State and a masters degree in journalism from the University of Maryland, Drew brings a balance of imagination and reality to his work. He oversees Mabus Agency’s creative ideation and helps transform it into a polished, focused end product.
Taylor has been paying attention to design her whole life. Even as a child, she didn’t like a product unless its package was visually appealing.
“I like the fact that Mabus is making a change in the design scene in Tupelo and in Mississippi, and I’m excited to be a part of it.”
Taylor moved from the greater Salt Lake City area to help elevate creativity in our region. She knows even the people who don’t consider themselves aesthetically wired are drawn in by good design, which is why she uses her creativity to help others communicate visually.
Robbie Richardson has always been drawn to aesthetics, typography and design which is why he enjoys the opportunity to fill the spaces around him with art through the practical lens of marketing, advertising and commercial design.
“Art was always presented to me as more of a hobby or luxury with no bearing on the real world. That is, until I got into graphic design. Everything we use is designed by someone, and I want to make sure that design is full of creativity and imagination.”
Robbie immerses himself into the branding of each client he works with so his art is a reflection of the client’s business model and personality.
Lead Web Developer
Mike Reynolds enjoys the “wow” reaction he gets from clients when he shows off their new website, so he does his best to stay on the front end of web development.
“For the most part, every client I’ve met with has been really excited — I think they see the value of a fresh website. When they get really excited it motivates me and makes me feel like I’m working not only for Mabus, but for each of our clients.”
He works hard with the Mabus Agency development team to plan and program websites that lead the way in online design and interactivity.
Director of Brand Narrative
As a writer and storyteller, JB Clark believes in the power of words and, more importantly, messaging. Using his seven years of experience in the world of newspapers and magazines, he searches for relevance and context—platforms on which to present messaging.
“Everyone has a story to tell. Communicating that story effectively and through the right avenues is the difference between success and misunderstanding.”
As content director, JB’s goal is finding the social relevance of a company, product or brand; converting it into conversations among community members, stakeholders and consumers; and then guiding that conversation through various media.
Devon has a mind for both creativity and technology, and she blends her skills to produce truly captivating motion pieces.
“I think of motion work as long-form design—you can pack a ton of storytelling and communication into a motion piece. It’s amazing how powerful it can be when motion work fits within a greater strategic effort for a client.”
Devon has experience in financial marketing and came to Mabus Agency to help raise the creative bar within the banking industry. Armed with an array of wider design and web development savvy, she knows how to bring a campaign to its greatest potential.
Motion Graphics Designer
Matt is always evolving and challenging himself. This is why he chose to leave a successful career in web development to pursue the craft of motion graphics, a field he’d secretly been drawn to for years. He learned quickly, honing his skills in design, layout, and animation. His online reel caught our attention.
“The first time I saw the opening credits animation for ‘Game of Thrones,’ I knew it was the kind of thing I wanted to make. It caught my attention when I didn’t expect it. Animation lets you combine data, visuals, and narrative to communicate something valuable.”
Motion graphics work is as laborious as it is dynamic. Matt’s abilities exponentially increase Mabus Agency’s capacity to produce work that makes a long-lasting impression on our clients and their customers.
Director of Content Strategy
Dave came to Mabus Agency after an impressive career as senior content strategist at BB&T and program manager of content strategy at H&R Block. He’s worked at every level of financial marketing and is an expert at creating compelling bank marketing content.
“I enjoy getting into copy, helping to craft and shape it with the goal of making it the best it can be. Formulating strategies to get the right content to the right audience in the right medium is a fun challenge.”
Dave plays a crucial role on Mabus Agency’s content creation team, developing financially-focused pieces that are innovative and creative without losing their simplicity and accessibility. With his editorial eye, Dave helps tighten Mabus Agency’s branding efforts with a laser-like focus.
A native of Bay St. Louis, Miss., Aubrey grew up heavily influenced by the iconic block prints of Walter Anderson. His smooth, fluid style is perfect for his role as Mabus Agency’s internal designer, telling our story so we can better tell yours.
“To design something, you have to learn about it. That’s why I like it. It’s this outlet to explore different interests and fields and render them creatively. When we talk about bank marketing, that creativity extends to strategy, too.”
Aubrey stays up to date with the latest innovations in social media marketing, as well as other outlets both digital and physical. Mabus Agency utilizes his expertise to deliver campaigns that are unique, surprising, and effective.
Jordan has always loved the tactile aspect of making art, from the feedback of charcoal on a fresh page in her sketchbook to the satisfaction of pulling a photographic print from developing fluid in a darkroom. As a graphic design student at Mississippi State University, she became interested in how art and design manifest themselves differently from one medium to another.
“I like the idea of being behind ordinary things that people see every day. You know you’ve made something good when it makes a person pay attention to a thing they would usually take for granted.”
At Mabus Agency, Jordan helps bring fledgling ideas into full focus in a project’s conceptualization phase. By building, tweaking, and refining those ideas, Jordan helps bring out the true spirit of our campaigns and projects.
In middle school, Chris fell in love with the big, bold art of comic books and video games, and he admired guerrilla street artists like Shepard Fairey. For Chris, typography bridged the gap between organic art like graffiti and mainstream graphic design. The spirit of his work is to merge the styles in a compelling way that is still accessible to the masses.
“It’s almost never good to be the same as everybody else. We make things here that are memorable, and for something to be memorable, it has to be just a little bit uncomfortable. I like finding out where that line is.”
Following a graphic design career in the corporate banking world, he brings institutional knowledge along with his creativity as our production designer.
Laura has her hand in everything around the office, and she’s crucial to keeping Mabus Agency organized. Spot logs, media placement, and spreadsheets are her game.
“What I do is really straightforward. Maybe in itself this stuff doesn’t sound exciting, but they’re things that, in a really concrete way, have to be done. I get a sense of accomplishment out of that.”
A stickler for details and deadlines, Laura is hardly ever sitting down in the office. She constantly moves from department to department following up on tasks and making sure they get done.
Brandie’s experience runs the gamut of the accounting world—from real estate to government contracting to the automobile industry. With degrees in both accounting and marketing, she’s a double threat and a versatile team member at Mabus Agency, where she works to streamline our back office functions and keep track of our cash flow.
“I just like numbers. I like giving things structure, so that everything has a place and gets treated properly. It’s crucial for keeping our practices consistent from project to project.”
Having worked in various highly regulated industries, Brandie is comfortable in the financial world. She’s adept at establishing processes that help Mabus Agency and our clients get the most out of every penny.
Sarah ensures Mabus Agency’s creative work gets to its destination—on TV, radio, web, billboards, in print, or any other medium. While brainstorming a new campaign, Sarah helps identify each piece’s intended audience as well as the best ways to reach that audience.
“My job is to create a media plan that is as good as the creative that will ultimately run on that plan. I get excited when I see our work ‘in the wild.’ Sometimes our ads catch me off guard, like when I’m watching old episodes of ‘Jersey Shore’ on Hulu.”
Sarah’s sharp communication skills and meticulous nature make her perfect for her role as media coordinator.
For Krista, the medium is the message. She specializes in aligning design with distribution, and she connects Mabus Agency’s creative work with media outlets of all forms.
“My role is like a conductor—everyone else is here to put on the show, but I help make it all harmonize with a strategy.”
Krista knows she’s done her job well when she encounters Mabus Agency’s creative work outside of the office. She loves being the first to see creative content and takes pride in making sure Mabus Agency campaigns find their perfect audience.
Marketing Automation Manager
An expert in digital marketing, Kate watches our clients’ websites to see what their customers are doing. Then she forms a strategy based on those interactions, customer interests, and specific details that internet search algorithms find valuable.
“‘Spray-and-pray’ email marketing is a thing of the past. Using this data is like a chess game—predicting customer behavior to give them what they want, when they want it.”
Kate excels at information technologies and a variety of automation systems, and at utilizing SEO in her campaigns. She strives to create emails that speak directly to each individual client.
Riley Manning’s background combines the facts-first storytelling of newspaper reporting with open and artful writing honed while pursuing his MFA in creative writing. This unique combination gives his writing an eloquently relatable honesty.
“I think there’s a greater identity to a product beyond simple materialism, and there are human connections to be made from it. That’s what I tend to think of our work here as: finding methods of meaningful connection.”
Using his unique combination of rigid and open writing backgrounds, Riley discovers the facts of your brand and weaves them into a story that resonates deeply within – because to tell a story to the world, you must first believe it yourself.
Austin Hille has been writing for about as long as he can remember. It’s simply become second-nature for him. And when he started at the Mabus Agency, he applied the knowledge he has picked up along the way to the clients he serves.
“Developing a message for a client or campaign is a really intriguing concept to me. Trying to stay concise and telling the entire story at the same time can be a challenge, but a challenge I enjoy.”
Austin started as an intern for Mabus. After a summer of working alongside the professionals at the agency, he was hired to continue in helping us raise the creative bar and growing our clients’ businesses.
Jeremy has worked on feature films, short films, music videos and commercials since 2004, and also attended University of Memphis and Florida State, where he obtained a master’s degree in film production.
“What I enjoy most about the job is Mabus Agency’s passion to grow and constantly improve. It creates an environment that allows me to continually grow as a filmmaker.”
Jeremy joins Mabus Agency out of a desire to be a part of a company that values creativity. As cinematographer, Jeremy utilizes his ability to blend creativity with the technical aspects of film production to create a visual world for the stories our clients need to tell.
Bobby Hudspeth looks at his work as a series of problems to be solved and tries to organize his tasks and efforts to solve the puzzles most efficiently.
“For a Type-A guy, this is a liberating place to be. I’ve spent a good deal of my life around creative friends, and I enjoy the creative process, even if my contribution isn’t necessarily creative. Being a Type-A in a Type-B workplace is always entertaining and inspiring.”
Bobby organizes client work, communicates between departments and helps organize production so creatives can spend their time creating. He makes sure each Mabus Agency creative has all the tools and information needed for success.
To Michael Gann, the way consumers interact with a product is by far the most important aspect of design. From product packaging to websites, he wants to visualize all of the ways consumers can tangibly use the products he designs.
“I remember when I realized web design was much like packaging design because when you get on the Internet you interact with the website and unravel it. A really good website says so much about a company, that they care about what they do so much.”
To achieve the high level of interactivity Michael expects from his websites, he spends the greatest part of his time with strategy, thinking out every level of the website before programming.
Josh came to web developing after earning his undergraduate degree in graphic design. His design background and keen eye bring a unique twist to his projects as a front end developer with Mabus Agency’s web team.
“I love to see how things interact. I don’t like for elements to be static on the page. Even someone with no web background knows when they see a good website because it interacts with them. It’s fun knowing what I want to see happen and then making it happen.”
Coding websites is a labor of love too meticulous for anyone without a true passion for the work. Josh is constantly working to deepen his knowledge of web developing by learning from the rest of the web development team.
Andrew grew up in a creative, hardworking, entrepreneurial family. He simply enjoys doing good work and the satisfaction of making something out of nothing.
“A website is a lot like a storefront. When it goes live, it’s the culmination of a lot of hope and a lot of hard work. It makes that client’s dream a reality.”
Andrew’s coding experience extends across several industries and numerous coding languages. He prides himself on clean, organized coding that makes website management as easy as possible for our clients.
Melanie is a born illustrator and a versatile designer who constantly experiments with new styles and mediums. She enjoys the intricacies of design, honing the details that make a piece pop.
“If I see something I like, I’m going to learn how to make it. When you allow yourself to be versatile, so many more doors open creatively. It’s a fun challenge to bring that creativity to the banking world to provide a visual voice for our clients.”
Melanie broke new ground in the financial industry—as a pink-haired art school undergraduate student, she worked as a teller at a local bank. Now, her work helps banks create a conversation with clients through design.
As a Mabus Agency brand designer, Brennan helps piece together the elements of a brand into a cohesive, consistent identity. He constantly thinks about how graphic design, color palette, and typefaces can be unified in an intentional way.
“Lots of times, design elements can be strong on their own but fragmented as a whole, because they don’t work together. The right pieces in the right places interact with each other, making something boring into something extraordinary, and making your client relatable to everybody.”
Brennan favors subtle, subversive brand work over bigger-is-better campaigns. He loves collaborating with other departments, using everyone’s input and vision to construct the perfect brand for Mabus Agency’s clients.
Corey Childers takes the minimalist thinking of the mid-century Saul Bass posters and Batman comic books he admires into his projects. He places importance in typography and layout before moving on to other elements that would cause clutter.
“I like the structure offered by graphic design, typography and minimalism, as well as the freedom to break that structure.”
To Corey, working within guidelines requires more forethought and creativity, leading to better work. That’s why he thrives in an advertising environment, where he can apply his eye for design to the guidelines set forth by his clients.
Josh Mabus is a minimalist by nature, and with the trappings of marketing and design stripped away, his goal is to help people. He does so by immersing himself in each of his clients until he feels like a part of the client’s company.
Josh has been the creative mind standing between an idea and its potential for as long as he can remember. That’s because of his ability to hear his client’s internal vision in a way that allows him to create a strategy for execution.
Leading Mabus Agency’s Financial Services Marketing division in our Raleigh office, Hunter and his team dig deep into transactional and engagement data and craft marketing programs that help companies acquire prospects wisely, deepen relationships, and retain customers.
Hunter Young has always pursued the toughest marketing challenges. He led the global and retail web teams at BB&T ($200B asset bank) and managed marketing and data teams at one of the fastest growing community banks in the country before joining Mabus Agency.
Mary Meghan Mabus believes in creating an environment of mutual admiration that’s both fun and professional. That’s what attracts creativity and talent, in both employees and clients, to Mabus Agency.
“It takes a special kind of person to work here — a certain combination of humor, focus, wit and creativity. That personality and skill allows us to work with people who want to work with us and not just the ones who think they need us. They believe in what we do. They believe in our system. They believe in our values.”
As the vice president of operations and media director, Mary Meghan spends her time making sure the agency’s creatives stay up to pace with the growth of the business.