We know that better banks build better communities. For too long, marketing firms have underserved banks in every way, from strategy and brand to web development and advertising. At Mabus Agency, we know better. We are a full-service advertising agency that specializes in financial marketing. Our goal is to reduce the stress of creating high quality, effective marketing and advertising and help banks like yours reach their full potential. From strategy to creative to placement, we bring deep expertise and high skill to every facet of your marketing.
We Understand Banking
We are a full-service agency that understands banking. But we know we can always grow our knowledge. All Mabus Agency team members are required to participate in ongoing bank training through the American Bankers Association. That way, we proactively ensure anyone at the Mabus Agency understands what makes the industry tick—from banking products to legal oversight and compliance.
We Know Mergers
Sonabank is poised for organic growth, but post-merger fatigue and brand confusion can be a significant obstacle. Our agency gets it. One our clients, Renasant Bank, stood at $2.6 billion in assets when we began work for the bank. By the end of 2018, its assets will total more than $12 billion. During that growth, we supported eight mergers. Our staff has supported more than $25 billion in asset growth and numerous mergers for our client banks. While marketing efforts are not directly responsible for that growth, Mabus Agency’s special skill in supporting rapid expansion will benefit Sonabank greatly.
We Drive Measurable Results
Beyond our support for M&A activity and de novo expansion, we drive ground-level growth. We stand unparalleled in our SBA lending knowledge and abilities, driving millions of dollars in niche lending for our clients.We work with clients to track our results, make adjustments, and continually improve.
In 2018 alone, we can already track more than $20 million in deposit growth directly from our campaigns. Marketing and brand awareness aren’t just fluff to us. We create campaigns that drive measurable results.
We Help Banks Transform
Too many banks lag behind in core marketing—much less take advantage of truly cutting-edge techniques. We have a strong track record of helping banks modernize their marketing efforts and use data to nurture relationships with existing clients. We build and place robust, multifaceted digital and geotargeting strategies that attract new clients. Our team creates incredible content marketing campaigns that enhance SEO and engage a wide audience.