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How We Fit

We Are a Complete Partner

We are a full-service advertising agency that specializes in financial marketing. Our goal is to reduce the stress of creating high quality, effective marketing and advertising and help banks and financial technology companies like yours reach their full potential. From strategy to creative and media placement, we bring deep expertise and a high level of skill to every facet of your organization’s marketing.

We Know Banking

Talking about our commitment to better financial marketing isn’t enough; we back it up in action. Every Mabus Agency strategist, creative, and support team member is required to participate in ongoing bank training through the American Banker’s Association. We work to make certain that each staff member you work with has completed ABA’s core curriculum and understands bank regulation and compliance.

We Create Sustainable Brands

Mabus Agency discovers and delivers highly effective and well-appointed brands. We have worked with a variety of banks, financial technology companies, and financial service providers. We help our clients establish all aspects of a powerful brand presence. Strong and flexible logos and wordmarks are supported by appropriate color palettes, meticulous font systems, and compelling patterns. Brand personality and narrative form the basis of messaging. Once our process is complete, you and your team will have a clear understanding of your brand’s visual, written, and audible communications and the flexibility to fulfill almost any project.

We Drive Measurable Results

Beyond our general knowledge of the financial sector, we are passionate about driving ground-level growth. We don’t just want to prove our worth; we want to ensure our work provides the best possible results. We work with clients to choose metrics, build thoughtful data dashboards to track our campaigns, make adjustments, and continually improve. Marketing and brand awareness aren’t just fluff to us. We create work that drives measurable results.

Why hire us?
We know banks.

We believe better banks build better communities. And we help build better banks.

Since 2008, we've worked with
39 Banks in 34 States.
The sources you look to, look to us.

We're featured in American Banker, Financial Brand, American Banker Association, and more.

We don't charge for meetings.

Your time is as valuable as ours.

You don't want an agency that outsources your work.

Truly Full-Service
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Our approach focuses on five key areas of bank marketing.

Bank marketing is awash with new trends, services and buzzwords, but without strong fundamentals, your bank isn’t ready to grow. How do you separate your bank in a sea of sameness? When other bank marketers only see similarities, we find the nuance that sets your bank apart and magnify that difference. This happens in five key areas. How does your marketing score?

Acccount Management & Billing Process

We built our processes around transparency and accountability. We provide excellent customer service beyond our industry-leading creative. We proactively make certain you know where every marketing dollar is going. This includes:

  1. Transparency

    Complete transparency on all projects by giving you access to our project management and proofing software. You see what we see: real-time reporting on each project in queue.

  2. Monthly Budget Reconciliation

    Dollar-level reconciliation on all project, creative, and media billing each month.

  3. Media Purchase Escrow

    Maintenance of an escrow account for all media purchases. This is well beyond industry standard and requirement. We maintain clear lines in regards to media fees and will not mix these in our GL accounts.

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Meet Your Dedicated Team

You will onboard with a dedicated team who has already lobbied to serve MVB’s Fintech division. This team is well-versed in banking and undergoes routine training around products, regulation, and compliance and is fully supported by the entire staff at Mabus Agency.

Your expanded team includes media placement, video, motion graphics, and digital marketing departments, who work closely with your dedicated team on your projects, as well as access to teams dedicated to other clients (should your workload demand it).

Communication Overview

  • Standing weekly check-in calls with your Mabus team
  • Monthly web conference around projects, creative collaboration, and budget reconciliation
  • Quarterly strategic check-ins, held in-person at your headquarters
The Creative Team
Strategic Leaders
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Your Expanded Team

We provide comprehensive solutions without third-party involvement. Here are three in-house groups (outside your dedicated team) that will provide broad-based resources to support your goals.

Media Placement

Our team specializes in finding the right media mix to drive engagement, conversion, and results. Through traditional, digital, geotargeting, social, environmental, and sports marketing—our goal is to find the right combination that drives what matters to you.

Videography

We specialize in creating compelling content. This is realized by marrying thoughtful narrative with beautiful imagery. Our video team is led by a director of photography with an MFA in filmmaking and two Emmys under his belt. Our content team works with your staff to create the scripts our video department will bring to life.

Motion Graphics

Consumers who understand banking products are much more likely to engage with them—and you. In many cases, the complexities of banking products require an additional boost to help increase understanding. That boost comes from animation. We use motion graphics to help consumers connect the dots around your products and provide deeper understanding of them. Our motion graphics department uses its experience working on national brands to help you bring your products and services to life.

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Let’s make the bank across the street jealous.

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