How We Fit

Company Background

We know that better banks build better communities. For too long, marketing firms have underserved banks in every way, from strategy and brand to web development and advertising. At Mabus Agency, we know better. We are a full-service advertising agency that specializes in financial marketing. Our goal is to reduce the stress of creating high quality, effective marketing and advertising and help banks like yours reach their full potential. From strategy to creative to placement, we bring deep expertise and high skill to every facet of your marketing.

We Know Mergers

Minnwest is poised for explosive growth, and Mabus Agency is the perfect partner to support that initiative. Renasant Bank stood at $2.6 billion in assets when we began work for the bank. By the end of 2018, its assets will total more than $12 Billion. During that growth, we supported eight mergers. Our staff’s total combined asset growth support totals more than $25 billion and 13 individual mergers. While marketing efforts are not directly responsible for that growth, Mabus Agency’s special skill in supporting rapid expansion will benefit Minnwest greatly.

We Drive Measurable Results

Beyond our support for M&A activity and de novo expansion, we drive ground-level growth. We work with clients to track our results, make adjustments, and continually improve. In 2018 alone, we can already track more than $20 million in deposit growth directly from our campaigns. Marketing and brand awareness aren’t just fluff to us. We create campaigns that drive measurable results.

We Help Banks Transform

Too many banks lag behind in core marketing—much less take advantage of truly cutting-edge techniques. We have a strong track record of helping banks modernize their marketing efforts and use data to nurture relationships with existing clients. We build and place robust, multifaceted digital and geotargeting strategies that attract new clients. Our team creates incredible content marketing campaigns that enhance SEO and engage a wide audience.

We Understand Banking

We are a full-service agency that understands banking. But we know we can always grow our knowledge. All Mabus Agency team members are required to participate in ongoing bank training through the American Bankers Association. That way, we proactively ensure anyone at the Mabus Agency understands what makes the industry tick—from banking products to legal oversight and compliance.

Our Approach

We are a strategy-first company. We begin each new client relationship with an intensive discovery session. While FIs offer similar products and services to one another, there are distinct differences around brand. These differences are usually nuanced, but must be understood and embodied within all communications to effectively market your bank.

We work collaboratively with clients to understand their needs and their brands. Our goal is to understand the “why” behind any new initiative. Establishing measurable goals allows us to benchmark success and prescribe changes to enhance effectiveness.

See How We Do It

Account Management & Billing Process

We built our processes around transparency and accountability. Our approach will be particularly helpful in light of your recent experience.

We maintain an escrow account for all media purchases. This is well beyond industry standard and requirement. We maintain clear lines in regards to media fees and will not mix these in our GL.
We provide dollar-level reconciliation on all project, creative, and media billing each month.
We provide complete transparency on all projects by giving you access to our project management and proofing software. You see what we see: real-time reporting on each project in queue.

Meet Your Team

You will onboard with a dedicated team who has already lobbied to serve Minnwest Bank. This team is well-versed in banking and undergoes routine training around products, regulation, and compliance and is fully supported by the entire staff at Mabus Agency.

Your expanded team includes media placement, video, motion graphics, and digital marketing departments who work closely with your dedicated team on your projects, as well as access to teams dedicated to other clients (should your workload demand it).

Point of Contact

Communication Overview

Standing weekly check-in calls with your Mabus team
Monthly web conference around projects, creative collaboration, and budget reconciliation
Quarterly strategic check-ins, held in-person at your headquarters

The Creative Team

Strategic Leaders

Your Expanded Team

We provide comprehensive solutions without third-party involvement. Here are three in-house groups (outside your dedicated team) that will provide broad-based resources to support your goals.

Media Placement

Our team specializes in finding the right media mix to drive engagement, conversion, and results. Through traditional, digital, geotargeting, social, environmental, and sports marketing—our goal is to find the right combination that drives what matters to you.

Videography

We specialize in creating compelling content. This is realized by marrying thoughtful narrative with beautiful imagery. Our video team is led by a director of photography with an MFA in filmmaking and two Emmys under his belt. JB Clark and his content team transform their understanding your institution into the scripts our video department will bring to life.

Motion Graphics

Consumers who understand banking products are much more likely to engage with them—and you. In many cases, the complexities of banking products require an additional boost to help increase understanding. That boost comes from animation. We use motion graphics to help consumers connect the dots around your products and provide deeper understanding. Our motion graphics department uses its experience of working on national brands to help you bring your products and services to life.