We know that better banks build better communities. For too long, marketing firms have underserved banks in every way, from strategy and brand to web development and advertising. At Mabus Agency, we know better. We are a full-service advertising agency that specializes in financial marketing. Our goal is to reduce the stress of creating high quality, effective marketing, and advertising and help banks like yours reach their full potential. From strategy to creative to placement, we bring deep expertise and high skill to every facet of your marketing.
We Understand Banking
Talking about our commitment to better bank marketing isn’t enough; we back it up in action. Every Mabus Agency strategist, creative, and support team member is required to participate in ongoing bank training through the American Banker’s Association. We work to make certain that every staff member you work with has completed ABA’s core curriculum to understand bank regulation and compliance.
We Help Banks Transform
We’ve seen and worked with banks in every stage of marketing. Very few banks can take full advantage of the entire scope of marketing resources available to them. Even fewer integrate them seamlessly for a robust customer experience. Heritage Bank does a great job using marketing to drive clients to the bank, but we identified opportunities to enhance your strategies to yield even better results.
We Drive Measurable Results
Beyond our general banking knowledge, we are passionate about driving ground-level growth. We don’t just want to prove our worth; we want to ensure our work provides the best possible results. We work with clients to choose metrics, track our campaigns, make adjustments, and continually improve. Marketing and brand awareness aren’t just fluff to us. We create campaigns that drive measurable results.
We Know Bank Growth
We help support bank growth—from rapid organic expansion to M&A activity, to de novo announcements. Renasant Bank stood at $2.6 billion in assets when we began work for the bank. Now its assets will total more than $17 Billion. During that growth, we supported eight mergers and expanded into three new markets through de novo entries. Minnwest Bank recently completed two near-simultaneous mergers. In the regulators’ closing remarks, they cited Minnwest’s merger communications as the clearest and most concise they had seen. Our staff’s total combined asset growth support totals more than $25 billion in acquired assets and 16 individual mergers. Mabus Agency’s flexibility and special skill in supporting rapid expansion can greatly benefit Heritage Bank.