Mabus Agency · Banking Survey Research
What people actually know about FDIC insurance
A nationwide survey of 600 respondents on FDIC awareness, trust, and understanding. People look for the seal far more than they understand what it covers.
Total responses, all 600 respondents
When choosing a bank, do you look for an FDIC logo?
Yes — 69.9%
No — 30.1%
69.9% look for it
30.1% don’t
How important is FDIC in choosing a bank?
What does FDIC do?
Select all that apply — share of total answers given. “Protect your money” is correct.
Protect your money (correct) — 48.56%
Indicate regulatory oversight — 21.46%
Certify professional bankers — 20.02%
Proves fair hiring practices — 9.96%
48.56% correct
51.44% wrong
What does FDIC stand for?
Select all that apply — share of total answers given
Federal Deposit Insurance Corp. (correct) — 59.02%
I don’t know — 18.51%
Financial Dept. Investment Co. — 14.24%
Federal Digital Information Ctr. — 8.23%
59.02% correct
40.98% wrong
What’s the maximum deposit amount insured?
$250,000 (correct) — 40.4%
$100,000 — 23.0%
$10,000 — 20.7%
Not insured — 15.9%
40.4% correct
59.6% wrong
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