The Community Development Foundation (CDF) and Mabus Agency have partnered to offer free one-hour marketing strategy sessions for entrepreneurs, startups, and growing businesses. This will add to the program of work offered at the Renasant Center for IDEAs.
As an alumnus of the Renasant Center for IDEAs, CDF’s business incubator, Mabus Agency is proud to give back by helping local businesses make smarter marketing decisions. Whether you’re exploring a new business idea, refining your brand, or looking for strategic direction, these sessions provide an opportunity to receive objective, experienced guidance at no cost.
Because availability is limited, submitting an application does not guarantee a session. Applicants will complete a brief questionnaire, and sessions will be awarded based on where we believe we can provide the greatest value. You do not need to be a CDF member to participate.
Each selected participant will receive a one-hour session focused on one of the three topics below.
Topics
Marketing Strategy
- Marketing priorities
- Target audiences
- Competitive positioning
- Customer acquisition
- Marketing budgets
- Growth opportunities
- Marketing plans
- Organizational marketing decisions
Brand Review
- Brand positioning
- Messaging
- Visual identity
- Logo evaluation
- Website review
- Taglines
- Marketing materials
- Brand differentiation
Market Validation
- Business idea evaluation
- Product or service viability
- Market demand
- Competitive landscape
- Target audience identification
- Quantitative and qualitative research
- Identifying assumptions before investing
What Is Not Covered
These sessions are designed to help you make better strategic marketing decisions—not to create marketing materials or provide technical implementation. The focus is on evaluating ideas, identifying opportunities, and providing objective guidance you can act on after the session.
The following topics are outside the scope of these sessions:
- Logo or graphic design
- Website design or development
- Copywriting or editing
- Social media content creation or calendars
- Google Ads or Meta Ads setup
- SEO audits or technical optimization
- Software or platform training
- Canva or design software assistance
- Technical troubleshooting
- Marketing production or creative execution