Marketing a bank is harder than ever. New techniques and technologies abound. The never-ending cycles of approvals to adopt change are extended as IT and compliance departments balance advancement against risk. On top of that, most banks are actually performing pretty well—which sounds great…until you’re challenged to do better next year.
As banks realize the need to grow in marketing sophistication, many are reaching out to agencies for the first time. I want to help you find one—and it doesn’t even have to be mine.
Now, let’s address the elephant in the room: “But you own an ad agency!” I sure do. But I’ve learned a big lesson over the years in this business: good relationships are worth their weight in gold. I’ve learned a few other things in that time, and I want to share some of them with you.
It’s really not about hiring the best agency, but the best fit. It would be a tragedy to hire an agency with terrible creative talents, but it’s worse (by many orders of magnitude) to hire an agency that’s a bad fit.
This is why you can trust my advice as an agency owner. Even if I spent the rest of this article trying to subliminally convince you that we’re the best bank marketing firm out there (even though we are), I couldn’t determine if we are a fit. And I’m much more concerned with fit. You should be, too. Trust me.
So how do you find the best fit for your bank?
Mabus Agency President Josh Mabus discusses the keys to hiring the right agency with some of the creatives on our staff.