We know that better banks build better communities. For too long, marketing firms have underserved banks in every way, from strategy and brand to web development and advertising. At Mabus Agency, we know better. We are a full-service advertising agency that specializes in financial marketing. Our goal is to reduce the stress of creating high quality, effective marketing and advertising and help banks like yours reach their full potential. From strategy to creative to placement, we bring deep expertise and high skill to every facet of your marketing.
We Understand Banking
We are a full-service agency that understands banking. But we know we can always grow our knowledge. All Mabus Agency team members are required to participate in ongoing bank training through the American Bankers Association. That way, we proactively ensure anyone at Mabus Agency understands what makes the industry tick—from banking products to legal oversight and compliance.
We Know Growth
Benchmark Community Bank is poised for growth, and Mabus Agency is the perfect partner to support that initiative. For example, when Mabus Agency first started working with Mississippi-based Renasant Bank, Renasant stood at $2.6 billion in assets. By the end of 2018, Renasant’s assets will total more than $12 billion—progress that comes from intense collaboration and the execution of sound strategy. More recently, Mabus Agency revived the brand of Texana Bank, and by connecting that brand with strategy, Texana saw explosive growth by simply doing the little things right.
We’ll find what makes Benchmark Community Bank unique and create marketing pieces that aren’t just captivating, but purposeful and directed at driving growth.
We Drive Measurable Results
Beyond our support for M&A activity and de novo expansion, we drive ground-level growth. We stand unparalleled in our SBA lending knowledge and abilities, driving millions of dollars in niche lending for our clients. We work with clients to track our results, make adjustments, and continually improve.
In 2018 alone, we can already track more than $20 million in deposit growth directly from our campaigns. Marketing and brand awareness aren’t just fluff to us. We create campaigns that drive measurable results.
We Help Banks Transform
Every client brings a unique story and skill set to the table, even banks. To transform your brand, we’ll get to know you and pore over every detail to find out what makes Benchmark Community Bank tick. We’ll help you discern your audience, your priorities, and your vision. Your brand isn’t just a logo—it’s a physical representation of all these things that make you who you are. In action, your brand and marketing strategy work as one to expand Benchmark Community Bank’s reach and direct your messaging to exactly the right customers.