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Strategy
Brand
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LCNB National Bank has served southwest Ohio and the surrounding areas for more than 145 years. The bank knew it was time to make certain their brand story matched their outstanding history of service. This message had to reflect on the bank’s history, but also shine a light on the path forward. All of this culminated in a new tagline: Further Together.
Art Director Robbie Richardson worked closely with Senior Designer Brennan Kennedy to create a unique style to bring “Further Together” to life. As with LCNB’s approach, the centerpiece of the spot is a customer. Mabus Agency used this customer to illustrate how LCNB outperforms other banks, bringing a simpler solution to help clients meet their goals.
These brand story ads lived across a wide range of media. The centerpiece is a 30-second animated spot, but the strong imagery also lends itself to compelling digital ads.
