Charly

Meet Charly

Hearthside Bank needed a mascot to match their new name and promote their junior savings account better. Charly will help teach kids fiscal responsibility and encourage them to save money through interactive activities.

Created with Care

Sarah Tewolde led the efforts of bringing Charly to life. She started by exploring Charly’s look with pencil and paper. Once the general direction was agreed upon, Sarah took the files into Adobe Illustrator to fine-tune and color.

Charly’s Club

Charly comes to life in a wealth of materials for junior savers in the Hearthside Bank footprint. From figurines to coloring sheets and stickers, Charly helps kids learn to save through fun and education.