Campaign Brand

Grand Savings Bank’s tagline was already “Life Is Grand” when their marketing director reached out to Mabus Agency. But our designers helped turn it into a branded campaign that can stand on its own. 

To bring the tagline to life, Mabus Agency’s design team sketched the word “Grand” to give it a genuine, handwritten touch. The personalized cursive type is easily animated for digital applications, giving GSB one more tool in its versatile brand tool kit.