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Case Study - Grand Savings Bank
Overview
Services Included
An expanded color palette, eye-catching typography and patterns, and distinctive photo treatments give the GSB brand unprecedented flexibility.
GSB’s content adds value for clients and gives its brand a voice.
With a sharper, leaner, and more navigable website, GSB’s busiest branch is ready for business.
Natalie Bartholomew
Chief Administrative Officer | VP, Grand Savings Bank
There’s nothing like custom. GSB’s new color palette gives more dynamism to its bold trademark red. Its custom animated icon set highlights GSB’s most useful products. We created new patterns that echo GSB’s logo and call back to the etchings on currency notes and certificates. Together, they create a conversation among themselves, bringing coherency and consistently to the brand.
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Mortgage Loans
Checking Accounts
Savings Accounts
Investing & Retirement
Digital Tools
Corporate & Commercial
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Checking Accounts
Insured Cash Sweep
Business Loans
Digital Tools
Cash Management
Commercial Real Estate
Before writing the first line of code, our content team audited GSB’s site and product inventory, then worked with bank leadership to formulate a new blueprint that delivers twice the value in half the clicks. Finally, we stocked the site with meaningful, informative content that empowers GSB clients to manage their finances with confidence.
GSB wanted to meet customers where they’re at in life. We created nine life event pages that promote products and tools corresponding to specific situations. This gives GSB clients a starting point to meet their goals, challenges, and circumstances.
By optimizing GSB’s mobile web experience, we brought new depth to the idea of “on-the-go” banking. We fully built out GSB’s new site to excel on the small screen, utilizing responsive states and intuitive navigation to provide a smooth, powerful experience every time. Banking clients can make money moves with confidence knowing they have the power of a GSB branch in their pocket.
Google Insights Score
GSB’s website is methodically structured to receive the optimum preference in Google search, making it highly likely to appear at the top of a search page.
Page Load Time
A lightning-fast page load time, GSB’s site loads well under the industry standard, which is a little over 2 seconds. Studies have shown viewers begin to leave sites taking longer than 3 seconds to load.
Value-Added Content
Five times the content gives GSB’s site depth and value—and it isn’t content for content’s sake. Not only does GSB give its clients the tools they want, but they provide the expertise and guidance their clients need to succeed.
When it comes to community banking, location and convenience matter. Finding a physical branch is a high-priority function for any bank website. For GSB customers, it couldn't be easier.
