Sital Sigh keeps the Mabus Agency and our clients on the same page. She helps the creative team stay focused and makes sure clients’ wishes are met – all of this with an eye toward overall strategy.
“If I do my job, it allows the creative team to make the best, highest use of their skill sets. With my knowledge of the client, I make sure they’re headed in the right direction on a project. In the end, it’s a pleasure to help deliver brand pieces that are both beautiful and strategically sound.”
In being a client/creative liaison, she keeps the lines of communication clear, allowing for more flexibility and freedom on both ends. Sital comes from a background in politics and is glad to break free of the pressure-release cycle of election campaigning. The long-term nature of brand work, she said, allows ideas to fully mature and find their voice.