As a writer and storyteller, JB Clark believes in the power of words and, more importantly, messaging. Using his seven years of experience in the world of newspapers and magazines, he searches for relevance and context—platforms on which to present messaging.
Everyone has a story to tell. Communicating that story effectively and through the right avenues is the difference between success and misunderstanding.
As content director, JB’s goal is finding the social relevance of a company, product or brand; converting it into conversations among community members, stakeholders and consumers; and then guiding that conversation through various media.