To Michael Gann, the way consumers interact with a product is by far the most important aspect of design. From product packaging to websites, he wants to visualize all of the ways consumers can tangibly use the products he designs.
I remember when I realized web design was much like packaging design because when you get on the Internet you interact with the website and unravel it. A really good website says so much about a company, that they care about what they do so much.
To achieve the high level of interactivity Michael expects from his websites, he spends the greatest part of his time with strategy, thinking out every level of the website before programming.