Kathryn brings a mathematical mind to the marketing world. After building an extensive career in public relations at startup companies, she has a passion for seeing financial strategies make a positive impact on the surrounding community.
“It’s so interesting to see a marketing piece develop and watch the response to it once it’s out in the world. Small things have a big effect if done strategically and consistently. For example, I enjoy getting an online ad for something I actually need. I’m amazed by the research and algorithms behind that sort of marketing.”
As part of Mabus Agency’s Financial Services Marketing division in our Raleigh office, she works with clients to form a strategy that fits into a client’s big picture, not just a short-term goal. She ensures that messaging and branding is consistent to maximize the return on any campaign.