To Emma Geiger, the goal of art is to invoke a feeling in the viewer. Her love of abstract expressionist and surrealist art, combined with her marketing background, allows her to balance that emotion with strategy in a way that communicates the client’s message while eliciting a response.
I enjoy making something out of nothing. An ad may not seem like a work of art, but creating a simple, well-designed piece can be just as memorable as anything hanging in a gallery.
As a graphic designer, Emma starts with strategy. She knows poor delivery will prevent a message from connecting with viewers and consumers, no matter how good it looks.