The Blog Edition

Break the unwritten rules
Everyone Starts Local
Umami in your messaging
Build a Predestined Path for your Customer
If You’re Explaining, You’re Losing
Value 3 – Value is in the knowledge of the consumer
Value 2 – Get Less Than You Bargained For
Value 1: But it was on Sale
Are you a duck or a hunter?
You’re no Picasso and he was no entrepreneur
You are advertising to fewer idiots than ever before
Same product, different in action
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